JEFF SHAFER
Jeff Shafer is Chief Communications Officer and Senior Vice President of the Corporate Marketing Group at Lenovo, where he oversees global corporate communications and brand strategy initiatives. With over 30 years of experience in the communications and marketing field, Jeff has played a pivotal role in shaping Lenovo's public image and driving its marketing efforts. The role includes corporate communications, global brand strategy and creative, global social media strategy and execution, global strategic events and partnerships (including the company's new FIFA/World Cup partnership), CEO and CTO communications, and other key strategic initiatives.
Jeff graduated from the University of North Carolina at Chapel Hill in 1993 and has since built a distinguished career. His diverse background has included key leadership roles at organizations ranging from global Fortune 250 corporations to technology startups, and from the world's largest communications agencies to some of its most interesting and unique universities.
His leadership and innovative strategies have significantly contributed to Lenovo's status as the world's top-selling PC maker, and its emergence as a $60+ billion global technology powerhouse with the most extensive pocket-to-cloud technology portfolio in the world.
In his role, Jeff leads a dynamic team responsible for global corporate communications, brand management, and marketing campaigns, with leaders located around the world. His expertise in creating impactful communication and branding strategies has helped Lenovo navigate the competitive technology landscape and maintain its market leadership. Jeff's commitment to excellence and his ability to inspire his team have earned him recognition within the industry. He continues to drive Lenovo's mission to deliver cutting-edge technology and foster strong relationships with customers and stakeholders worldwide.