RICH OROSCO
Rich Orosco is the Chief Brand Officer of the 2022 MLS Cup Champion, two-time Supporters’ Shield Champion (2019, 2022), and 2024 U.S. Open Cup Champion Los Angeles Football Club. In 2025, Sportico ranked LAFC the most valuable club in Major League Soccer at $1.28 billion.
A two-time award-winning marketing and brand executive — recognized as the 2018 MLS Marketing Executive of the Year and named to Adweek’s 2019 L.A. Brand Stars list — Rich brings more than 25 years of experience across sports, entertainment, and consumer products, with a specialty in building challenger brands with deep cultural relevance. Prior to LAFC, he held senior marketing roles at Warner Bros. Television, where he launched TMZ, and at CBS Paramount Television, where he led marketing for Entertainment Tonight and launched The Insider. He also served as Co-General Manager of the Los Angeles Matadors, launching the franchise as part of the World Series of Boxing, a global league funded by the International Boxing Association (AIBA), and has developed and produced numerous television projects, including work for VH1, TV Land, and Fox Sports.